The MPTV platform bridges the gap between cable and wireless industries and allows for the purchase and delivery of mobile media products for television viewers using only their remote controls. Using nothing more than a TV remote control, the patent-pending MPTV platform allows consumers to select an asset associated with a television program and have it delivered directly to their mobile devices, as well as other mediums. These assets can include anything from music videos to a sports replay or image that can be used as wallpaper or even a coupon associated with an advertisement on TV. The MPTV platform truly puts the power of instant gratification in the palm of consumers' hands. The platform supports multiple delivery mechanisms and is fully integrated with leading mobile service provider systems.


Benefits:

  		• The MPTV technology extends the reach of television beyond the set-top box, opening up a unique opportunity for cable operators.
  		• Content channels can extend their brands into the proliferating wireless market, creating new revenue streams.

  • Wireless operators can leverage television to further extend their brands, as well as capitalize on the TV medium as a new point of sale