One of the benefits of the diverse experience at itaas is exposure to the advantages and disadvantages of emerging technologies. In this issue, we would like to share an overview of HTML5.

Advantages

1. Support for Audio/Video  

A variety of formats (open and proprietary) can be used to integrate audio and video into applications or on multiple devices.

2. Standardized presentation and application environments

Optimized HTML5 code enables a single application across a variety of device form factors, screen sizes and orientations.

3. Can be used for both managed and un-managed devices

HTML5 software can also be leveraged across managed devices (set-top boxes) and un-managed devices (consumer owned mobile platforms).

Disadvantages

1. 2014 date for HTML5.0 “Recommendation” State 

HTML5 is not fully defined and will continue to evolve and add capabilities. In the meantime, the “standard” set of features varies across platforms.

2. Browsers support HMTL5 with varying degree of functionality and compliance

Application functionality is not always consistent across browsers or devices and therefore makes a consistent user experience challenging

3. Performance of JavaScript is critical to success

Use of HTML5 on some hardware platforms (ex. set-top box) is a development challenge. Memory/Resource management is key.

Click here to check out the HTML5 demo of our PartyShots App. Though normally this application would  connect smartphones to a Smart TV, we created an HTML5 web-based version for demos.

Give us a call to see more HTML5 examples! (marketing@itaas.com)

• Perform preliminary testing to eliminate fundamental issues prior to arriving at internal test facilities 
• Allow internal resources to focus on most critical efforts while still progressing with itaas teams on other initiatives
• Serve as an independent 3rd party testing group 
• Allow increased flexibility of testing facilities  
• Speed product deployment time, generating revenue more quickly and increasing customer satisfaction

itaas combines technological expertise with access to an advanced digital broadband infrastructure. This infrastructure includes the latest hardware and architectures required for testing solutions in multiple environments, such as EBIF, tru2way, VOD, iOS, Android and HTML5, as well as testing for QAM and DTAs.

We also offer a suite of testing tools to assist in solution testing.   Additionally,  our testing often reveals opportunities for test automation development from itaas engineering.

Give us a call to discuss ways we can help you speed product testing and deployment.

CHERRY HILL, NJ and ATLANTA, GA March 5, 2012 – itaas, a leader in digital video software services, approved icueTV’s applications for their iLaunch program. iLaunch is designed to facilitate the deployment of new interactive services by pre-testing EBIF applications. Through this initiative, icueTV successfully tested its full suite of interactive applications on the EBIF user agent deployed by itaas.

Cable operators can easily deploy icueTV’s web-based ETV authoring platform which allows operators to create reusable EBIF-compliant application templates: t-commerce, electronic fulfillment on request for information through the “Click to Text” and “Click to Email” applications. The ETV applications can also incorporate in-program local advertisement through pre-bound and late-binding support.

“We are very excited to have participated in the iLaunch program, said Michael Huegel, CEO of icueTV. “Our success reinforces what we have known for years – that the icueTV platform is ready for fast track deployments on the itaas platform and many other well-accepted user agents. With iLaunch, cable operators have the security of knowing that much of the lab testing can be completed prior to full integration: an obvious savings in costs and manpower.”   

With icueTV as a part of the iLaunch program, itaas will continue to offer their customers a host of interactive applications that allow enhanced TV viewing experience for consumers. Participating MSOs will also have instant access to an innovative suite of business and management tools allowing for real-time data analysis and lead generation tracking.  

“itaas has deployed EBIF in millions of set-tops,” said Jim Elayan, vice president, marketing and business development for itaas. “With icueTV’s interactive applications available for immediate deployment, we continue to enable our customers to quickly add to their application portfolio, competitive applications to consumers.”

 About itaas, Inc.

Since its’ founding in 1999, itaas has worked with hundreds of leading service providers, technology vendors, application developers and content providers to create and bring innovative software applications and services to the consumer. The company excels in translating a customer’s idea into an innovative interactive digital video service that can be widely deployed.

itaas provides unique software engineering experience and expertise in the development, testing, and deployment of interactive digital video delivery across cable, IP, and wireless technologies on multiple platforms including HTML5, iOS, and Android. The company also provides licensing for the EBIF platform to North American cable operators and offers the iLaunch Starter Kit program to facilitate the quick deployment of advanced EBIF applications. Headquartered in Atlanta, Georgia, itaas has additional R&D facilities and sophisticated QA laboratories for product development in India and Canada. For more information, visit itaas.com.

About icueTV

icueTV is actively engaged in supporting interactive applications that enhance the television experience for cable companies, developers, broadcasters and advertisers with an innovative suite of business and management tools that create opportunities for true commerce driven interactivity:  Click to Text, Click to Email, voting, polling, lead generation, data analysis, RFI’s, audio and video downloads and product purchases.   The icueTV system is the industry’s most intuitive fulfillment platform.  The system is already active with several highly integrated fulfillment partners and third party payment gateways.  icueTV partners with leading service providers, technology suppliers and application developers to create the perfect product.  For more information, please visit www.icueTV.com.

Peggy Ballard
peggy.ballard@itaas.com
678.527.8565 (direct)
404.831.3420 (mobile)

Ryann Thornton
rthornton@icuetv.com
856.779.2700

ATLANTA, GA –February 29, 2012–itaas today announced the opening of an advanced engineering, testing and integration center in Chennai, India. This expansion represents the company’s commitment to support customers globally by providing the experience in software development, testing and support needed to deliver innovative digital video services across cable, IP, and wireless technologies.

“As interactive digital video moves to multiscreen and multiplatform delivery and our customers expand their focus, we are seeing growth in our business.” said Vibha Rustagi, chief executive officer and president, at itaas. “Our investment ensures that we have the engineering talent and the infrastructure to support new business opportunities and to provide customers with expertise in the latest software development tools.”

The new Chennai facility is located in TEK Meadows, a business park for leading global technology companies, and represents itaas’ fourth major development and testing laboratory. With additional engineering facilities in the U.S and Canada, the company also has a technology center in Noida, India.

“This expansion will help us get closer to our existing customer base, target new customers, and tap into the domain expertise that this high technology corridor of India has to offer,” added Jatin Desai, CTO for itaas. “This new facility, like all our other facilities, is equipped with state-of-the art technology needed to deliver solutions in traditional cable, broadcast and telecommunications network environments and on consumer devices such as set-tops, tablets, and smartphones.”

About itaas, Inc.

Since its founding in 1999, itaas has worked with hundreds of leading service providers, technology vendors, application developers and content providers to create and bring innovative software applications and services to the consumer. The company excels in translating a customer’s idea into an innovative interactive digital video service that can be widely deployed. itaas provides unique software engineering experience and expertise in the development, testing, and deployment of interactive digital video delivery across cable, IP, and wireless technologies on multiple platforms including HTML5, iOS, and Android. The company also provides licensing for the EBIF platform to North American cable operators and offers the iLaunch Starter Kit program to facilitate the quick deployment of advanced EBIF applications. Headquartered in Atlanta, Georgia, itaas has additional R&D facilities and sophisticated QA laboratories for product development in India and Canada.

Press Contacts

Peggy Ballard
peggy.ballard@itaas.com
678.527.8565

Manish Gupta
manish.gupta@itaas.com
+91 9818339322

Atlanta, GA – January 23, 2012 – With a strong commitment to bringing new services and interactivity to their consumers, Charter is working with itaas, Inc., a leading iTV software development and consulting firm in the cable industry, to deploy approximately 3.5 million EBIF-enabled set-tops within Charter’s 24 Motorola systems.

itaas developed the initial network architecture design and customized the EBIF platform software to meet the needs for the Charter networks. Currently, itaas is executing on the integration, certification testing, deployment and support for the platform and applications within each system. Currently itaas has deployed the EBIF platform in approximately 1.6 million Motorola set-tops in nine Charter systems.

“itaas knows the ‘ins and outs’ of networks and has experience deploying the comprehensive EBIF platform, which includes the EBIF user agent, EBIF backend as well as interactive applications throughout cable systems,” said Doug Ike, Charter vice president of advanced video and applications engineering.  “With the EBIF platform in place, we will be able to provide interactive applications that enhance advertising capabilities. It also provides the foundation for an interactive TV experience for consumers.”

“Charter’s commitment to EBIF confirms their commitment to providing innovative and competitive services to consumers,” said Jaspal Bhasin, COO of itaas.  “In turn, as the system integrator for this platform, our role is to ensure a smooth implementation of the new service while maintaining network reliability and performance.”

About itaas, Inc.

Since its founding in 1999, itaas has worked with hundreds of leading service providers, technology vendors, application developers and content providers to create and bring innovative software applications and services to the consumer. The company excels in translating a customer’s idea into an innovative interactive digital video service that can be widely deployed.

itaas provides unique software engineering experience and expertise in the development, testing, and deployment of interactive digital video delivery across cable, IP, and wireless technologies on multiple platforms including HTML5, iOS, and Android. The company also provides licensing for the EBIF platform to North American cable operators and offers the iLaunch Starter Kit program to facilitate the quick deployment of advanced EBIF applications. Headquartered in Atlanta, Georgia, itaas has additional R&D facilities and sophisticated QA laboratories for product development in India and Canada. For more information, visit itaas.com.

About Charter 


Charter (NASDAQ: CHTR) is a leading broadband communications company and the fourth-largest cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter TV¨ video entertainment programming, Charter Internet® access, and Charter Phone®. Charter Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul.

Charter’s advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at charter.com.

Peggy Ballard
peggy.ballard@itaas.com
678.527.8565

Anita Lamont
anita.lamont@chartercom.com
917.859.4873

Click here to read the full article.

The itaas application PartyShots allows consumers to take photographs on their mobile devices and immediately displays these “shots” on a Samsung Smart TV.  A great way to add your own entertainment to any party or event. No more cardboard cameras on tables at a wedding reception!

If you are in Las Vegas, you can also stop by the Samsung booth tomorrow (Tuesday, January 10 – (Samsung Booth:  #12004 Central Hall) to meet with Jim Elayan and to learn more about PartyShots.

This application relies on extensive knowledge of the connected TV development environment as well as the complex and ever evolving mobile device ecosystem.  This diverse set of expertise along with our knowledge of the CATV and TV application requirements made itaas a perfect choice for an innovative consumer application.

“For the past 12 years, itaas has always focused on bringing technologies and platforms together to solve a customer’s problem,” said Jim Elayan, vice president, marketing for itaas.  “Samsung’s challenged companies to find ways to “free” the TV – making it more than just a display for video. An interesting problem. An easy solution for itaas to provide. And, itaas has the capability to migrate this application to other advanced platforms including those used by cable operators.”

Click Here to download screenshots of the PartyShots app.

For more information or to schedule a demonstration of itaas’ PartyShots at CES:

Press Contact:

Peggy Ballard
itaas – Communications
404-831-3420

Onsite CES Contact:

Jim Elayan
itaas – VP, Marketing
770-655-8496

The itaas Event Collection System (ECS) is a state of the art monitoring system that has been deployed in cable systems across North America. It collects, aggregates and stores VOD session data on the entire VOD playout system. Session analytics help your operational team immediately pinpoint and resolve problems. Plus, it provides compelling metrics for marketing to consumers. 

ECS is the perfect solution that addresses the significant challenge posed by the multi-component and multi-vendor VOD environment. Its near real-time delivery of data and system metrics sets ECS apart from other VOD monitoring and reporting solutions.