As the chief technology officer for the cable industry consortium Canoe Ventures, Arthur Orduna is paving the way for a new generation of advanced television advertising that promises to deliver more viewer engagement and more efficiency for advertisers. Among the mainstay tools in his kit: EBIF, the cable industry standard for interactive applications that will run over millions of digital set-top boxes. We spoke with Orduna, who was previously Advance/Newhouse's senior vice president of policy and product, about the role EBIF plays in supporting Canoe's ambitious agenda. Click here to read full article...

Cable industry engineering veteran Mike Hayashi has been instrumental in some of cable's best-known interactive television trials and deployments, including Time Warner's Full Service Network in Florida. Now, armed with new industry standards including EBIF and tru2way, the Time Warner Cable SVP of advanced engineering and subscriber technology is readying Time Warner Cable's network for a new era of interactivity on an unprecedented scale. Click here to read the full article...