As president of Conditional Access Licensing (CAL) and vice president of business development for Comcast, Steve Heeb has a birds-eye view of many things interactive, including IPGs, video on demand, enhanced TV, advanced advertising initiatives and more. Here, he talks about the progression of the CableLabs EBIF specification and its role in fostering a new generation of iTV applications. Click here to read full article...

Sangita Verma thinks television could use a little more play time. Actually, she thinks it could use a lot more play time. As the founder and CEO of Tag Networks, the video game industry veteran has raised more than $20 from private equity investors to pursue her vision of a new sort of television network – one that’s all about playing games. Verma talked to i-scope about the serious business of video games over an iTV platform. Click here to read the full  article...

In the modern interactive television marketplace, Greg Thomson has just about seen (or done) it all. The former Liberate Technologies executive is senior vice president of product management and business development for the TVWorks Applications Division, the joint venture between Comcast and Cox Communications that’s devoted to developing interactive TV platforms and services.  

In May 2008 TVWorks and itaas announced an agreement that enables itaas to support developers creating applications for the TVWorks platforms. Here, Thomson and itaas president and CEO Vibha Rustagi talk about what’s in the works from TVWorks – and how itaas is supporting the cause. Click here to read the full article...

The Travel Channel’s interactive TV strategist Adam Sutherland sees new possibility emerging in the iTV space as the cable industry rallies around common frameworks for presenting enhanced TV content. With a schedule of programs that seem well-suited for viewer participation and commentary, Travel Channel is working now on its first trial deployment with parent Cox Communications. Here’s how Sutherland, vice president of strategy and business development, sees the landscape developing. Click here to read the full article...