Welcome to the conversation

By Vibha Rustagi
President and CEO, itaas, Inc.

Welcome to iWay, the online newsletter that links together people who are bringing creative ideas to interactive television.

Join us next week at the CTAM Conference in Denver! We will be in meeting room 5 in the conference center and look forward to bringing you up to speed on the latest news and developments in iTV.

We will have some sample applications on display and can discuss the marketing, revenue and value add propositions that interactive solutions like EBIF and other next generation interactive platforms can provide.

In addition, we will be showing the EBIF version of the Showtime upsell application in the Showtime area of the CableLabs booth in the Wells Fargo Theater foyer.

Join us at CTAM in our meeting room for a glimpse of the near term (and next gen) opportunities for iTV.

itaas-your gateway to the interactive Future. Today!

And when we say "explode," we mean it. At the November 2008 CTAM Summit conference, some of the largest U.S. cable operators announced the deployment of EBIF applications to millions of homes by the end of 2009. Add to this, Canoe Venture's advanced advertising initiative as an economic propellant and you’ll agree that there has never been more excitement or promise surrounding the iTV sector.

With opportunity rising, iWay is here to help make connections and share the ideas at the forefront of the new iTV era. At itaas, we help developers navigate the intricacies of iTV authoring, development and deployment so that applications can get to the marketplace faster. We're proud to bring you iWay as another way to foster creative thinking and idea sharing along the pathway of the interactive television ecosystem. Enjoy!

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