Welcome to the conversation

By Vibha Rustagi
President and CEO, itaas, Inc.

Welcome to the premier edition of iWay, the online newsletter that brings you the perspective of the people creating and executing interactive television today. iWay is a forum for conversation about application development and business vision in a field that's poised to explode as new standards for iTV take hold.

And when we say "explode," we mean it. At the November 2008 CTAM Summit conference, some of the largest U.S. cable operators announced the deployment of EBIF applications to millions of homes by the end of 2009. Add to this, Canoe Venture's advanced advertising initiative as an economic propellant and you’ll agree that there has never been more excitement or promise surrounding the iTV sector.

With opportunity rising, iWay is here to help make connections and share the ideas at the forefront of the new iTV era. At itaas, we help developers navigate the intricacies of iTV authoring, development and deployment so that applications can get to the marketplace faster. We're proud to bring you iWay as another way to foster creative thinking and idea sharing along the pathway of the interactive television ecosystem. Enjoy!

Click here to give us your comments on the newsletter.

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